Now on Tap is the coolest Android feature in a long time | The Verge

"It's fast, it's accurate, it's creepy, it's great"

"I've just gotten a chance to play around with an early build of Now on Tap, Google's wild new feature that, in essence, does Google searches inside apps automatically. It works like this: when you're in an app — any app — you hold down the home button. Android then figures out what is on the screen and does a Google Now search against it. A Now search is slightly different from your usual Google search, because it brings back cards that are full of structured data and actions, not just a list of links."

Now on Tap is the coolest Android feature in a long time | The Verge