Monday, September 15, 2014

The Magic in Apple’s Devices? The Heart - NYTimes.com

Excerpt from a timely Apple reality check

"This is a company that took on a dominant Microsoft, made a huge dent in the computing world, then nearly collapsed. Still, Mr. Jobs stormed back through sheer force of will, revived the company and created new categories of products as well as a business juggernaut. That he was kind of a jerk and his run at Apple ended prematurely in the process only makes it more cinematic. No one wants to think that his version of Yankee innovation died with him.  Apple’s core skill is not innovation but refinement. The company didn’t make the first smartphone, just the best one. Many tablets were tried, but only Apple’s opened up a category. Several smartwatches are on the market, but Apple is the one that people beyond geeks are paying attention to."
The Magic in Apple’s Devices? The Heart - NYTimes.com
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