Monday, September 29, 2014

Facebook Launches Atlas Ad Platform for Web, Mobile, Apps | Re/code

Excerpt from an overview of the relaunch of Atlas, which Microsoft sold to Facebook last year; also see With New Ad Platform, Facebook Opens Gates to Its Vault of User Data (NYT)

"What’s that? You’re worried about people using your Facebook data to serve you ads? Facebook says you shouldn’t worry, because your identity will remain anonymous to advertisers and publishers — they’ll just know some basic facts about you. But really, if you’re worried about this kind of thing you shouldn’t be on Facebook. Actually, the whole Web is probably a no-go zone for you. Sorry."
Facebook Launches Atlas Ad Platform for Web, Mobile, Apps | Re/code
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