Wednesday, September 10, 2014

How Apple Pay Will Destroy the Online-Offline Shopping Divide | Enterprise | WIRED

Excerpt from an Apple Pay reality check (although I suspect "thousands of pockets" might be a bit conservative)

"The difference is not just that Apple offers the service on a new phone that will quickly wind up in thousands of pockets. It’s not just that, with 800 million credit cards on file with its existing iTunes store, it can so easily activate the service for so many people. It’s also that these advantages—together with the company’s general clout—have allowed Apple to convince so many big name merchants to accept the service from day one.

“You need so many points of acceptance to make mobile payments work, and Apple has made that happen, striking partnerships with top national brands across a variety of categories that will give consumers plenty of opportunity to use the service,” says Carrington, who tracks the mobile payments market for Forrester. “That’s what’s distinctly different.”"
How Apple Pay Will Destroy the Online-Offline Shopping Divide | Enterprise | WIRED
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