Tuesday, September 30, 2014

5 Questions About Facebook’s New Ad-Targeting Program - WSJ

A new chapter for Facebook/Google competition

"Why should I care about Atlas?
Consumers likely won’t notice much change, except the ads they see on the Internet or smartphone app may appear more tailored to them. The new Atlas system doesn’t mean Facebook is tracking users more than previously – it already was tracking the websites its users visit.

Atlas competes directly with Google’s DoubleClick, the industry leader. Facebook’s re-launch of Atlas could push Google to show its tracking ability is just as good as Facebook’s."
5 Questions About Facebook’s New Ad-Targeting Program - WSJ
Post a Comment