Wednesday, September 10, 2014

Making Sense of Microsoft's $2 Billion Bid for Minecraft - Businessweek

A different kind of productivity and platform value proposition

"Buying Minecraft would make a lot of sense for Microsoft. For one, the company has billions upon billions of dollars in overseas cash that it wants to spend and few targets worth buying. In Minecraft, Microsoft would get a game that has taken over the lives of children around the world and brings in about $100 million a year in profit. It’s a huge hit on the Xbox as well as mobile devices and the PC and would provide Microsoft with a massive, growing audience. In these respects, the story is in some ways similar to Microsoft’s purchase of Skype in 2011. (Beware, Europe; none of your popular services are safe.)"
Making Sense of Microsoft's $2 Billion Bid for Minecraft - Businessweek
Post a Comment