Wednesday, January 04, 2012

Data Analytics: So, What's Your Algorithm? - WSJ.com

Excerpt from a WSJ big data reality check

Computer systems are now becoming powerful enough, and subtle enough, to help us reduce human biases from our decision-making. And this is a key: They can do it in real-time. Inevitably, that "objective observer" will be a kind of organic, evolving database.

These systems can now chew through billions of bits of data, analyze them via self-learning algorithms, and package the insights for immediate use. Neither we nor the computers are perfect, but in tandem, we might neutralize our biased, intuitive failings when we price a car, prescribe a medicine, or deploy a sales force. This is playing "Moneyball" at life.

Data Analytics: So, What's Your Algorithm? - WSJ.com

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