From a Dan Lyons perspective on the most significant changes to YouTube’s user experience since Google acquired it during 2006
The broad outlines of Google’s ambitions are becoming clearer: give YouTube a fresh, friendly interface that makes it look more like TV; pay Hollywood producers to create professional content; and use Google TV to bring that content into the living room.
YouTube already draws a massive audience, claiming 800 million unique visitors each month. YouTube serves up 3 billion views a day, and gets 48 hours of new content uploaded every minute. Most of the site’s traffic comes from outside the U.S., and for countries where state-run television runs censored news, YouTube has become a valued source of information.
YouTube, in fact, is evolving into something like a global television network, except that, strictly speaking, it’s not television—it’s the thing that could take the place of television.