Wednesday, December 09, 2009

Tiger Woods a Bigger Help Than Michael Jackson, Yahoo Says - Digits - WSJ

Sign of the times

Tiger Woods may be losing fans in some quarters, but he has one in Carol Bartz, Yahoo’s chief executive.

“God bless Tiger,” she said during an investors conference Tuesday, for the “huge” uptick in Web traffic he has generated over the past week.

News, photos and other content about the pro golfer, whose personal life has become tabloid fodder since his car accident and cryptic apologies, are contributing to Yahoo’s sports section, as well as news, gossip and the front page, Ms. Bartz said. When asked if Mr. Woods would help the Internet company make the quarter, she said, “Oh, absolutely,” and added that he’s fueling more visits than Michael Jackson’s death.

Tiger Woods a Bigger Help Than Michael Jackson, Yahoo Says - Digits - WSJ

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