Thursday, December 17, 2009

The Times and Bit.ly Roll Out ‘nyti.ms’ Short Links - Bits Blog - NYTimes.com

Interesting times… (er, nyti.ms…)

Eagle-eyed fans of Twitter and The New York Times may have noticed a change in the Web addresses used to share some articles from The Times’s Web site on Twitter. Beginning Wednesday, the links are compressed into a custom New York Times URL that begins with “nyti.ms.”

The customized links are powered by Bit.ly, a New York-based start-up that has become the de facto service for trimming unwieldy Web addresses into bite-sized, easily shareable links.

The Times and Bit.ly Roll Out ‘nyti.ms’ Short Links - Bits Blog - NYTimes.com

Post a Comment