Thursday, December 31, 2009

Advertising - Coke Facebook Application Tries to Match Faces - NYTimes.com

Strange days indeed – somehow this (Facebook-based) application is supposed to convince you that Coke Zero tastes more like Coke. 

To use it, a visitor can gain access to the application through Facebook or by visiting cokezero.com and agreeing to let the application pull information from his or her Facebook account. The application examines the Facebook photographs of the visitor, then has the visitor add another photograph from his or her desktop or Web camera.

Using facial-recognition software developed by an outside company, the application analyzes attributes like skin color, face structure and angles on the face. “It basically takes your face and turns it into raw data, then runs your face and matches it through the database of all these different people,” Mr. Benjamin said.

Advertising - Coke Facebook Application Tries to Match Faces - NYTimes.com

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