Friday, December 18, 2009

FT.com / Media - Sony pushes content deals to win e-reader race

Sony’s bold spin on the latest e-reader news

Sony on Thursday vowed to win the e-reader device wars by offering content owners a better deal than Amazon’s Kindle.

“We’ll win the hardware war,” Sir Howard Stringer, Sony’s chairman and chief executive, told the Financial Times on the fringes of an event to unveil the first in a series of publisher partnerships. “Hardware is our stock-in-trade.”

“We feel we’re riding to the rescue of all of you,” he told reporters as Sony announced an agreement to carry content from three News Corp-owned news brands on its Reader devices.

FT.com / Media - Sony pushes content deals to win e-reader race

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