Wednesday, December 09, 2009

Google Unveils News-by-Topic Service That Newspapers Can Adopt - NYTimes.com

Google news of the day…

The announcement of the “living stories” project shows Google collaborating with newspapers at a time when some major publishers have characterized the company as a threat. Google has also taken steps recently to project an image of itself as a friend to the industry.

Living stories is a much-enhanced version of what some newspaper Web sites already do by grouping material by subject matter. In the case of The Times, the paper’s Web site has thousands of “topic pages.” But those efforts have not yielded heavy reader traffic or much advertising.

Google Unveils News-by-Topic Service That Newspapers Can Adopt - NYTimes.com

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