Wednesday, August 26, 2009

vowe dot net :: Lotus knows that yellow is the new aircover

A timely IBM Lotus reality check from Volker Weber (see the full post for more context-setting and comments)

But it's only a means to an end. Lotus said, they wanted ideas. And for those who have been hanging around for a while, many, many of those ideas were somewhat familiar. Actually, Lotus has been told these ideas for years on end. Don't do fluffy brand marketing, show the product, involve students and universities, make Lotus technology available for home users, etc. etc.

I have asked last week why there was so little attendance by the German community. I gave a few reasons, but the biggest ones came back in emails. "Why do I have to tell Lotus again?" - "NATO - No Action Talk Only", etc. etc.

So now it is time for action. There has been plenty of talk. Remember "yellow is the new black" from a past Lotusphere closing session? Ended up as mail footer. Or "air cover" from a more recent? Nothing happened. But, boy, is it going to happen. The ball is in IBM's court.

vowe dot net :: Lotus knows that yellow is the new aircover

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