Monday, August 03, 2009

Kindle and the future of reading : The New Yorker

An interesting perspective on the Kindle – check the full article

I ordered a Kindle 2 from Amazon. How could I not? There were banner ads for it all over the Web. Whenever I went to the Amazon Web site, I was urged to buy one. “Say Hello to Kindle 2,” it said, in tall letters on the main page. If I looked up a particular writer on Amazon—Mary Higgins Clark, say—and then reached the page for her knuckle-gnawer of a novel “Moonlight Becomes You,” the top line on the page said, “ ‘Moonlight Becomes You’ and over 270,000 other books are available for Amazon Kindle—Amazon’s new wireless reading device. Learn more.” Below the picture of Clark’s physical paperback ($7.99) was another teaser: “Start reading ‘Moonlight Becomes You’ on your Kindle in under a minute. Don’t have a Kindle? Get yours here.” If I went to the Kindle page for the digital download of “Moonlight Becomes You” ($6.39), it wouldn’t offer me a link back to the print version. I was being steered.

Kindle and the future of reading : The New Yorker

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