Monday, August 24, 2009

Business & Technology | Cisco move extends empire | Seattle Times Newspaper

An interesting foray for Cisco

Cisco is extending its empire into pop culture with its new Eos social-entertainment platform of software tools for media companies to host their own networking sites for artists, actors and movies.

Cisco and entertainment executives say it has the potential to change the relationship between entertainers and fans. They also say it will help media companies capitalize on the digital era and restore revenue declines from piracy and changing consumer behavior, such as ditching higher-margin music CDs for single songs bought online.

Business & Technology | Cisco move extends empire | Seattle Times Newspaper

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