Monday, August 31, 2009

A Hired Gun for Microsoft in Dogged Pursuit of Google - NYTimes.com

A timely search competitive landscape snapshot 

For nearly a decade, Mr. Lu played a leading role in building Yahoo’s Internet search and advertising technologies. The effort was so important that Yahoo backed it with billions of dollars to acquire companies, hire armies of engineers and develop and run its own systems. Yet Yahoo fell further and further behind and many analysts said the company was simply outgunned by Google.

Mr. Lu, who is 47, left Yahoo 14 months ago, but now finds himself once again leading the charge against Google. This time, he is backed by a patron that vows to spend even more than Yahoo did on the mission: Microsoft.

A Hired Gun for Microsoft in Dogged Pursuit of Google - NYTimes.com

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