Tuesday, May 12, 2009

Radio Tunes Out Google in Rare Miss for Web Titan - WSJ.com

Hmm…

The radio venture was relatively small for Google, and the company remains an overwhelming success in the ad game: It sells about one-third of all online ads in the U.S., by dollar amount. But its rare flop in radio has larger implications. Google has been on a mission to extend its wildly successful model for selling ads linked to Internet searches to traditional media such as print and TV. Now it is beating a partial retreat. This year, it also shut its newspaper ad-sales effort. Its remaining toehold in traditional media is an effort to sell TV ads.

In a statement, Google said it had "devoted substantial resources" to developing radio and print ads, but the resulting products "didn't have the impact we had hoped for." A Google spokeswoman declined to elaborate.

Radio Tunes Out Google in Rare Miss for Web Titan - WSJ.com

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