Hmm – see the full article for more context-setting
But Google’s acceptance of such competitive uses of trademarks has irked many other companies, including the likes of American Airlines and Geico, which have filed suits against Google and settled them. Many brand owners say the practice abuses their brands, confuses customers and increases their cost of doing business.
None of this, apparently, is giving Google much reason to reconsider. This month, it expanded to more than 190 new countries its policy of allowing anyone to buy someone else’s trademark as a trigger for an ad. And late Thursday it announced that it would allow limited use of trademarks in the text of some search ads, even if the trademark owner objects.