Tuesday, May 26, 2009

Google increasingly battles Facebook in search by : Yahoo! Tech

I wonder if this was part of a coordinated PR strategy…

Google has long been the king of search, dominating rivals including Yahoo Inc. and Microsoft Corp. But it increasingly sees social networks such as Facebook as challengers to its search engine, a company official said Monday.

As people search out advice online for everyday, personal decisions, the standard list of links served up by Google is not seen as intimate or trustworthy. For decisions such as choosing a restaurant or a day care provider, social networking sites or known review sites have an advantage, said Google Group Product Manager Ken Tokusei.

by : Yahoo! Tech

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