Check the full post for a timely snapshot of the EMC/Mark Logic competitive landscape
I think EMC may have set a record with the name of its recently announced, embeddable edition of what was once called x-Hive/DB. The new name: EMC Documentum XML Store OEM Edition. If I'm counting correctly, that's 17 syllables.
EDXSOE, if you'll pardon the acronym, blows by my previous favorite ridiculously long product name, CA/Kiplinger's Simply Money, which weighed in at a mere 9. MarkLogic Server, by the way, comes in at a phonetically frugal 4.