Monday, May 19, 2008

Business & Technology | Wetpaint poised to make splash | Seattle Times Newspaper

A major milestone for Webpaint; see the full article for more details

Today it's releasing Wetpaint Injected, a slick new technology for adding interactivity and secret Google juice to Web sites.

Buzz has grown since details surfaced in March, and last week DAG Ventures and an unnamed person added $25 million to Wetpaint's $15 million in funding.

The technology was code-named "Balco," a reference to baseball's steroids scandal, because it's a performance-enhancing substance that can be injected into Web sites.

Business & Technology | Wetpaint poised to make splash | Seattle Times Newspaper

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