Thursday, May 15, 2008

Charter Will Monitor Customers Web Surfing to Target Ads - Bits - Technology - New York Times Blog

Somehow I suspect this won't be popular...

Charter Communications, the fourth-largest cable system in the United States, has started telling its high-speed Internet customers that it is going to keep track of every site they visit on the Web.

The cable company will sell the data to a firm called NebuAd, which in turn will use it to show ads to Web-surfing Charter customers that are meant to be related to their interests. (Visit a knitting site yesterday and see yarn ads today.)

Charter Will Monitor Customers Web Surfing to Target Ads - Bits - Technology - New York Times Blog

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