Monday, May 19, 2008

Kevin Johnson's letter on Microsoft's updated online strategy | Tech news blog - CNET News.com

A Microsoft strategy snapshot -- see the full article for the rest of Kevin Johnson's letter, including actions 4 - 8.

advance08 will underscore our commitment to search and online advertising, and you'll continue to see announcements demonstrating our progress in this space. Earlier this week, I spoke to leaders across our online services business about our core strategy, the importance of acceleration and a set of actions we are taking, including:

1. Innovate and disrupt in search - We will disclose some elements of our plans with this week's release of search and sharpen our focus on user experience and business model innovation. The work we have done over the last 4 years on search has established a solid foundation to build upon.
2. Win targeted distribution - With this release of search, we are now ready to throttle up broader distribution initiatives.
3. Reinvent portal and deliver new experiences across PC, phone and web - We are building our new releases of Windows 7, Windows Live wave 3, Windows Mobile 7, Internet Explorer 8, Search and MSN with an eye towards optimizing and unifying experiences and scenarios.

(Microsoft must be a bit annoyed, if this wasn't an intentional leak; it apparently took 68 minutes for the full text of the letter to appear on news.com after internal Microsoft distribution.)

Kevin Johnson's letter on Microsoft's updated online strategy | Tech news blog - CNET News.com

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