Wednesday, October 03, 2007

Microsoft to Increase Ad Business - New York Times

That's a pretty big number... 

Steve Ballmer, the chief executive of Microsoft, vowing that the company’s $6 billion plunge into the ad business two months ago was not just an experiment, said today that advertising would become 25 percent of the company’s business within a few years.

That, he said, would be about the same amount of time it would take for all media and marketing to go digital.

Microsoft to Increase Ad Business - New York Times

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