Wednesday, October 03, 2007

Verizon Looks to Lift Trendiness of Phones - WSJ.com

More device-iveness... 

Verizon Wireless, known more for the quality of its network than the trendiness of its cellphones, is hoping to nab some buzz with a lineup of devices that include iPhone-like touch-screen technology.

Wireless carriers, more than ever, are pushing the cool factor of their devices after AT&T Inc. and Apple Inc. raised the bar with the much-hyped iPhone. Verizon Wireless's unveiling of devices that won't be out for several weeks -- something it rarely does -- and touch-screen technology featured on two of the four new phones suggest the iPhone is putting pressure on the industry.

For more details on the handsets Verizon is about to roll out, see this engadget page (where I also found the picture below)

It'll be interesting to see how much pressure the established industry can put on the iPhone. 

Verizon Looks to Lift Trendiness of Phones - WSJ.com

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