Wednesday, October 24, 2007

How Apple Can Keep Its Value - Bits - Technology - New York Times Blog

Timely reality check; read the full post 

Indeed, Apple is now the fourth most valuable technology company, after Cisco ($189 billion), Google ($208 billion), and Microsoft ($290 billion).

Apple, interestingly, has something in common with these other companies. They all draw their power from software. Microsoft sells software in a box. Google delivers software online. Cisco, like Apple, delivers software embedded in devices, which it largely contracts to others to make.

But there is a key difference, too. The other three have established dominant positions in their markets, which fends off rivals and keeps margins high.

Apple is a distant No. 3 in PCs. It dominates personal music players, but it has a much more modest share if you define the consumer electronics market more broadly.

How Apple Can Keep Its Value - Bits - Technology - New York Times Blog

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