This could have interesting implications for Google...
Most consumers are familiar with do-not-call lists, which are meant to keep telemarketers from phoning them. Soon people will be able to sign up for do-not-track lists, which will help shield their Web surfing habits from the prying eyes of marketers.
Such lists will not reduce the number of ads that people see online, but they will prevent advertisers from using their online meanderings to deliver specific ad pitches to them.
Online Marketers Joining Internet Privacy Efforts - New York Times
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