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Petteri Koponen, one of the two founders of Jaiku, described the service as a “holistic view of a person’s life,” rather than just short posts. “We extract a lot of information automatically, especially from mobile phones,” Mr. Koponen said from Mountain View, Calif., where the company is being integrated into Google. “This kind of information paints a picture of what a person is thinking or doing.”
In practical terms, Jaiku’s mobile application allows users to broadcast not only their whereabouts, but how the phone is being used, even what kind of music it is playing.
The information opens up a world of new mobile services for regular users, beyond the world of early adapters familiar with Jaiku.