Quite a week for M&A activity
Google Inc. said Friday that it has purchased FeedBurner, a privately-held company that distributes hundreds of thousands of podcasts, blogs and other kinds of Internet content.
The deal, announced on Google's blog, couples the Mountain View, Calif., search titan's extensive network of Internet advertisers with the 700,000 content feeds that FeedBurner's technology is used to aggregate. The deal would allow Google to sell advertising alongside the content distributed by FeedBurner, according to Bear Stearns analysts, who commented on the deal last week when speculation started to surface. Financial terms weren't disclosed.
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