Thursday, June 14, 2007

EBay Pulls Its Ads From Google In Spat Over Marketing Event - WSJ.com

I suspect we're going to see many more such encounters, as Google expands to compete with a wide variety of one-time complementors... 

EBay said it stopped buying ads from Google that appear next to Web search results in the U.S. late Monday evening. A spokesman for the company, one of the largest buyers of ads from Google, said that the move was part of eBay's "constant experimentation to see what works best" in advertising online.

But people familiar with the matter said it was at least partly a response to a Google marketing event that eBay executives were miffed about. Google's Checkout online payment service had scheduled an event in Boston on Thursday night it described as a "Freedom Party" that was timed to coincide with the opening of an eBay conference for its online sellers.

The "freedom" theme of the Google party for eBay sellers -- to be held near the spot of the Boston Tea Party and including free food and massages -- was an apparent reference to Google's effort to get eBay to let sellers indicate in eBay listings if they accept Checkout. EBay owns the rival PayPal electronic payment service.

EBay Pulls Its Ads From Google In Spat Over Marketing Event - WSJ.com

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