And AAPL down ~3.5% for the day
The formula is simple: Steve Jobs appears onstage. Rapture ensues. But not today.
The Apple (nasdaq: AAPL - news - people ) chief executive spoke to some 5,000 engineer and programmers here today, dishing out dribs and drabs of news ranging from the mundane to the disappointing during his keynote speech. In response: mild applause.