Monday, June 11, 2007

Awaiting Real Sales From Virtual Shoppers - New York Times

Inevitable, I suppose 

Retailers and manufacturers like Reebok, Adidas, American Apparel and 1-800Flowers.com are setting up shop in Second Life, hoping that users will steer their avatars to these stores and buy goods to deliver to their real world addresses. So far, retailers say they have low expectations for their efforts, but some believe that the experiments could yield important lessons on how people might operate in the online realm.

Awaiting Real Sales From Virtual Shoppers - New York Times

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