Thursday, March 18, 2004

WSJ.com - Home Access to Web Rises to Nearly 75% Of U.S. Population

WSJ.com - Home Access to Web Rises to Nearly 75% Of U.S. Population: "Nearly 75% of the U.S. population, or 204.3 million people, have access to the Internet from home, according to a study being released today by Nielsen/Netratings.
The research service, which conducted a telephone survey in February, said home Internet penetration has increased by nine percentage points since February 2003, when it measured home access at 66%. Adult women are the largest single group of users, with 82% of females 35 to 54 years old estimated to have online access.
Web sites that carry Microsoft Corp.'s MSN brand had the greatest number of users, at 95.2 million, ahead of Yahoo Inc., with 92.2 million. Time Warner Inc.'s America Online unit was third, with 71.9 million users, but led in terms of the time users spent on its site, Nielsen/Netratings said. Netflix Inc. was the heaviest online advertiser."
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