InfoWorld: Sun snatches up XML guru: "With his new position, Bray will help set Sun's future direction with respect to Web services and search technology. 'I'm not immediately diving into product development,' he said. 'They want me there as a forward thinking person.'
Sun has made XML and Web services an important part of its Java software strategy as tries to compete for the hearts and minds of software developers against Microsoft Corp.'s .Net.
One of the areas Bray expects to work on is developing new applications for Web logs, or 'blogs,' and the RSS (Resource Description Framework Site Summary) technology that grew out of them. 'I think that this is potentially a game-changer in some respects, and there are quite a few folks at Sun who share that opinion,' he said
"Anybody who has gone very far into this is starting to get very excited," he said of the RSS phenomenon. "It's starting to feel like 1992 or 1993, when this Web thing was starting to stick its head out."