Tuesday, July 08, 2003

WSJ.com - McDonald's Expands in Wi-Fi, Aiming to Lure Hungry Surfers

WSJ.com - McDonald's Expands in Wi-Fi, Aiming to Lure Hungry Surfers "In another sign of the growing availability of wireless Internet access, McDonald's Corp. Tuesday plans to announce a big expansion of wireless service in its restaurants with the addition of about 75 locations in the San Francisco Bay Area.
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McDonald's has said it will test Wi-Fi in several hundred restaurants in three major markets by year's end. A spokeswoman for the company declined to discuss its plans for San Francisco ahead of a planned event in that city Tuesday, but she said offering wireless is "all about being the most convenient, relevant choice for our customers."
McDonald's has been experimenting with different pricing schemes for charging its customers for wireless access. In New York, the chain was offering an hour of free wireless access with the purchase of a full meal during its initial promotional period; the service is now completely free in New York until the end of the month, said a spokesman for Cometa Networks Inc., a wireless provider that's working with McDonald's in New York."
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