IT-Director.com | IT-Director.com | Microsoft Unveils its Enterprise Application Strategy "... the majority of these vendors have targeted large organisations as their clients. Some solutions have sprung up aimed at the mid-market and many vendors have developed versions of their applications aimed at tapping smaller companies. However, the majority of vendors are aiming at the higher end of the mid-market, leaving smaller companies relatively under-served. For example, according to Microsoft, fewer than 10% of small companies use customer relationship management applications.
Microsoft aims to change all that. Its Microsoft Business Solutions unit provides enterprise applications aimed generally at the low end of the mid-market - that is, companies with 100 employees or less. Over the next three to four years, the vendor will bring out an integrated suite of enterprise applications that will include supply chain and customer relationship management, as well as professional services automation solutions for small firms."