InfoWorld: CTO Forum: Ray Ozzie charts dynamic collaboration: April 02, 2003: By Cathleen Moore: Applications "Groove was built with this important concept in mind, Ozzie said, not as a replacement to e-mail but as a way to get group conversations into a more natural environment. "If five people on a [project] team say they are to be notified about a certain subject, then they all get the notification and find themselves together in a workspace," ready to collaborate on that specific topic, he said.
"This brings people together automatically, out of satisfaction of a selfish need for information," Ozzie said. "It is a smart model that brings people together based on selfish requirements. That's how real world collaboration works."