So only an average of 2 hours a day of streaming content, for "consumers 13 and older who watch content on connected devices"...
"The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content. While traditional linear TV continues to expand with new channels and features, emerging streaming technology and connected devices are also making their mark. Consumers can choose to watch programming anytime, anywhere, and this flexibility is enhancing the viewing experience. In fact, Americans collectively spend nearly 8 billion hours per month consuming content on connected TV devices—such as Roku, Apple TV and Amazon Fire (1).The OTT Experience: Understanding Connected Living Room Audiences | Nelsen
Today’s living room is a true multi-platform environment, bringing together both linear and dynamic content. With over-the-top (OTT) video content, buyers and sellers can focus their investments to engage consumers in the midst of this new living room, lean-back experience. According to Nielsen Digital Content Ratings, which provides daily measurement of total-day audiences across digital content types using metrics fully comparable to television, consumers 13 and older who watch content on connected devices spend an average of more than an hour daily, compared to 36 minutes on the computer and 24 minutes on mobile devices, such as smartphones and tablets (2)."
Post a Comment