Monday, November 19, 2018

The Media Industry and the “Make-Google-Pay” Fantasy | Monday Note

Final paragraph from a Frederic Filloux EU Article 11/Article 13 reality check
"By pushing to the “link tax”, publishers are shooting themselves in the foot three times over. One, there is a tangible risk that Google opt for the Spanish/German jurisprudence. Two, the optics will look terrible: by persisting to collect a small revenue from snippets, publishers will seem to wage a rearguard battle. Three, the news publishing world has more appealing options when it comes to working with Google at improving the economics of their ecosystem. The search giant is already investing hundreds of millions of dollars for technologies that could directly, or indirectly, benefit to the news media. So far, publishers haven’t used the full extent of it. It’s time to “think different”."
The Media Industry and the “Make-Google-Pay” Fantasy | Monday Note

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