Interesting times for AAPL investors (mkt cap(AAPL) is again > mkt cap(MSFT)); also see Microsoft Is Worth as Much as Apple. How Did That Happen? | NYT, which reads like a Microsoft PR case study
"Joswiak declined to comment about the Journal report or iPhone demand in general beyond reiterating that the iPhone XR "has been the most popular and best-selling" iPhone since it hit the market.Apple says the iPhone XR has been its top-selling iPhone since launch |CNET
Apple's stock has tumbled about 20 percent since the company announced its quarterly earnings. The decline has meant Apple's no longer worth more than a trillion dollars, a level it had reached in August. It's also given Microsoft and its soaring stock the opportunity to become the world's biggest publicly traded company.
Earlier this week, Apple's shares again slid after President Donald Trump said he may place tariffs on iPhones and laptop computers imported from China. Joswiak declined to comment about the impact of tariffs on iPhone prices for consumers."