Wednesday, November 14, 2018

So some people will pay for a subscription to a news site. How about two? Three? | NiemanLab

Must be about time for Apple to launch the next phase of Apple News...
"To be fair, these paid products offer substantially different value propositions, mixing content, membership, and experience. Quartz is keeping its main output free to read and making an interesting education-and-networking play that makes sense for a business site; New York is building a paywall that can flex open or closed depending on a reader’s predicted propensity to pay; The Atlantic is mostly offering a premium experience while leaving the main site open; The New Yorker and Bloomberg offer relatively traditional meters allowing a set number of articles a month.

But only 16 percent of Americans say they are willing to pay for any online news. If someone’s first digital subscription is to the Times or the Post — how many are willing to pay for a second, or a third, or a fourth news site? Especially if that second or third site costs as much or more than their favorite national daily?"
So some people will pay for a subscription to a news site. How about two? Three? | NiemanLab

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