"The lawsuits provide details about Amazon’s efforts to fight counterfeits, which include spending “tens of millions” of dollars each year on technology to detect bad actors and potentially counterfeit products. Amazon employs teams of investigators and software engineers who continuously refine the anti-counterfeiting program, which uses artificial intelligence to try to stay ahead of those selling fake goods. Still, the company said that counterfeit sellers kicked off the site can resurface with new accounts to sell the fake goods again.Amazon Files Lawsuits to Keep Counterfeit Goods Off Website - Bloomberg
Amazon acknowledged its ability to fight fakes on its own is limited, so it sought court action to prevent the defendants from opening new accounts and selling the goods again."
Tuesday, November 15, 2016
Amazon Files Lawsuits to Keep Counterfeit Goods Off Website - Bloomberg
No doubt >= 99% authentic inventory, but just to be sure...