Obama’s Social Media Team Tries to Widen Audience for State of the Union Address - NYTimes.com

Also see the GOP SOTU site, featuring "charts, graphs, and real-time fact-checking to hold the President accountable"

"“To not have an aggressive social media strategy in 2015 would be the equivalent of not having an aggressive TV strategy in the 1950s,” said Dan Pfeiffer, the president’s senior adviser and the West Wing’s most vocal advocate of digital communication. “We have to go to where the conversations are already happening.”

The Office of Digital Strategies is crammed into a five-office suite in the Eisenhower Executive Office Building next to the White House. The team, made up of about two dozen members, hold regular planning meetings, and few ideas are dismissed out of hand."

Obama’s Social Media Team Tries to Widen Audience for State of the Union Address - NYTimes.com