Apple's iBeacon: Retail Stores Make Little Use of It So Far - Businessweek

Final paragraph from an iBeacon market dynamics reality check

"Some barriers to iBeacon adoption are falling away. Google (GOOG) has built more iBeacon functionality into the latest versions of Android. GE Lighting (GE) has formed a partnership with startup ByteLight to develop lightbulbs that can also help track shoppers via iBeacon, which would eliminate the need for retailers to buy separate hardware. More companies are curious. “We have half of Fortune 500 developing with us,” says Steve Cheney, a senior vice president at startup Estimote, which designs hardware and software to work with iBeacon. There is just one major group of holdouts to persuade: shoppers."

Apple's iBeacon: Retail Stores Make Little Use of It So Far - Businessweek