Apple tells developers they may not sell personal health data to advertisers | Technology | theguardian.com

Leading by example

"Its new rules clarify that developers who build apps that tap into HealthKit, of which Nike is rumoured to be one, can collect the data it holds.

But, they stated, the developers "must not sell an end-user's health information collected through the HealthKit APIs to advertising platforms, data brokers or information resellers". Although, the rules add that they could share their data with "third parties for medical research purposes" as long as they get users' consent."

Apple tells developers they may not sell personal health data to advertisers | Technology | theguardian.com