Pivotal CEO Paul Maritz Says Companies Must Rediscover Software Development - The CIO Report - WSJ

Maybe also time to "rediscover" data modeling and data management

"Mr. Maritz, a former Microsoft Corp. leader who oversaw the development of Windows 95 and the SQL Server, says that for the last 15 years, businesses often were content to outsource software development to low-cost providers. Now, companies have the means to collect “lakes” of data about their customers, but must be able to make sense of their currents. That development is too important now to be outsourced, according to Mr. Maritz.
“We have to rediscover software development,” Mr. Maritz says.  “We have to rediscover product development.”"

Pivotal CEO Paul Maritz Says Companies Must Rediscover Software Development - The CIO Report - WSJ