Friday, March 21, 2014

Apple After Jobs: Pretty Much the Same as Ever - NYTimes.com

If you're still tempted after reading the NYT review, also see Haunted Empire: A Bad Book About Apple After Steve Jobs (Time)

"After the book’s release earlier this week, Mr. Cook said in a statement that it was “nonsense.”

He’s right.
There are two ways to assess how well Apple has done under Mr. Cook. You could look at its financial performance, which is boring but immensely instructive. Or you could do as Ms. Kane does and instead sift through all the noise and commentary surrounding the company — observers’ assessments of its shifting corporate culture, of its executives’ temperaments during product-launch events, or the fact that such arbiters of taste as Mitch Albom, the author of “Tuesdays With Morrie,” no longer care for Apple’s advertising."
Apple After Jobs: Pretty Much the Same as Ever - NYTimes.com

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