Thursday, March 20, 2014

What to Wear takes the guesswork out of dressing for Boston weather | BetaBoston

Interesting times

"Citing business theorist Clayton Christensen’s jobs-to-be-done framework as an inspiration, Porter built What to Wear to simplify a very specific daily task. Weather services, he says, give users too much information. What to Wear processes this information and distills it down to the most relevant bullet points.

“The initial idea came from a simple observation that people check the weather in order to figure out what to wear,” Porter says, “Normal people only need to know what’s going to affect them during the day.”"
What to Wear takes the guesswork out of dressing for Boston weather | BetaBoston

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