Quizzes are free data mining tools for brands | Marketplace.org

Quizzical

""That’s the brilliance of this plan," says Sinnreich. "Instead of us reluctantly agreeing to give marketers information about ourselves, we are emphatically proclaiming to marketers who we are and then demanding that our friends do the same."

Sinnreich says the quiz fad will probably fade, but the economic need for marketers to get more information on us will not. He expects we’ll see more tools that will make handing over information about ourselves into a game."

Quizzes are free data mining tools for brands | Marketplace.org